Have you ever wondered why some Brokers make TONS of money - Live a great lifestyle. "and others fail?"

These stratigies are just the" tip of the iceburg"... of what we are going to show you

Fool Proof Strategy #1
Create A Marketing Parthenon

We are experiencing some of the most turbulent times in history. The stock market is a rollercoaster ride. The internet has created a whole new economy. This is just the beginning...

There are literally thousands of different marketing strategies you could be using to grow your mortgage business, but only a few that you need to consistently allow you to make all the money you desire.

As the famous football coach, Vince Lombardi once said...
`You Have To Be Brilliant At The Basics`.

For those of you who don`t know what a `Marketing
Parthenon` is, let me explain...

A Marketing Parthenon means having multiple sources of
revenue and lead generation instead of relying on just one.

For example, let`s say your primary method for generating
new business is through direct mail.

What happens if, for whatever reason (like Anthrax), your
postcards, fliers, or FREE Reports stop working tomorrow?
How will that impact your business?

Now imagine you also generate leads through fax and voice
broadcast, the internet, space advertising, referrals, word of
mouth, joint ventures, etc.?

You have now successfully diversified your marketing like a
good risk manager.

Can you imagine if you put your entire life savings in stocks
and the market crashed and didn`t come back for 6 years?

The same thing can happen to you if you don`t diversify
your mortgage business.

Start now by conservatively testing other methods of
marketing so that if one method stops working, it won`t pull
down your entire business. I recently created a home study
course which is now being used by mortgage brokers to
diversify their marketing efforts. For more information click
on the link below to read about it:
http://www.highprofitmarketing.com/go/go.php/ezn-mms


Fool-Proof Strategy #2
Consistency

This one seems so easy, yet so many people fail to be
`consistent` in their marketing efforts.

For example, we get calls all the time saying things like
`I just mailed 200 postcards, now what do I do?` The
answer`s pretty simple...

Send 200 More Next Week!

You can`t do just one mailing or broadcast fax, run just
one ad, do just one joint venture and expect blockbuster
results.

Marketing doesn`t work like that!

Create a marketing plan and a marketing budget for the
year, and stick to it.

For example, maybe your plan calls for faxing 2,500 ads
and mailing 200 postcards a week, developing and
maintaining an internet website, running 2 small ads a
week in local newspapers, and setting up one new realtor
joint venture per month.

If that`s your plan, you must stick to it.

Over a period of about 90 days, you will create momentum,
and loan closings and profits will start to roll in.

And if, for some reason, one of your marketing methods
stops working... Change Your Approach!

Don`t just give up on fax broadcasting, direct mail or
advertising entirely - test a new ad or sales letter.

Whatever you do... Be Consistent!

Fool-Proof Strategy #3
Sequenced Mailings

This is probably the most important marketing strategy
you could implement, yet very few mortgage marketers
put systems into place to allow them to tap into the power
of consistent sequenced mailings.

There was a famous marketing study done several years
ago which determined that over 70% of all people who
respond to an advertisement (or letter) will ultimately buy
the product or service being offered.

Here`s the interesting part...

Almost All Of Those People Will Purchase The Product Or
Service From Someone Other Than The Original Advertiser!

Why do you think that is?

I`ll tell you why...because people do business when THEY
are ready to buy not when YOU are ready to sell.

So what does all this mean to you?

It means that sending out one FREE Report to a lead is not
enough.

When a lead calls your “Recorded Message Line” (800#)
to get a FREE Report, all they are basically saying is that
they are interested in buying what you have to offer (but
NOT necessarily ready to buy yet).

`Yet` is the important word here. This means that at some
point in time they will be ready to buy, and the company
that gets the sale will be the one who stayed in front of
them until they did become ready to buy.

(For a detailed report on the value of Free Recorded
Messages go to:
http://www.instantmortgagemarketing.com )

Let me give you a personal example.

In my company, more than half of all my members sign
up after the first notice. What would have happened had
I not mailed a 2nd or Final Notice?

That`s right, I`d have half as many members, and I`d
be half as profitable.

Let me ask you a question, `Do you send 2nd Notices,
Final Notices, and postcards to follow-up on leads?`

If not, you`re costing yourself and your business a fortune!


Fool-Proof Strategy #4
Monthly Newsletters

Do you send out monthly newsletters to your clients?

If not, why not?

Did you know it`s far easier to re-sell an existing client than
to sell to someone who doesn`t know and trust you?

Did you also know that you lose 1/12 of the value of a client
every 30 days you don`t communicate with them?

So knowing these two facts, what`s the easiest, most profitable
way to maintain relationships and re-sell existing clients?

You guessed it...

A Monthly Newsletter!

But don`t just send a monthly newsletter. Make sure you also
enclose inserts about other products and services that you
offer.

Heed this advice: Don`t try to sell directly from the insert.
Instead, offer your clients FREE reports on `How to Escape the
Debt Rat Race`; or `How To Buy A House With No $ Down` or
whatever.

Remember, you must re-market to your clients the same
way you got them in the first place.

So if someone becomes a client after reading a FREE report,
offer them more FREE reports on other things.

But whatever you do, make sure you keep in touch with your
clients once a month!

Fool-Proof Strategy #5
Create A Back-End For Your Business

Like I said earlier, it`s far easier to re-sell an existing
client.

It`s also...

Far More Profitable!

Think about it...once you`ve spent the high upfront
costs to acquire a new client, it`s relatively inexpensive
to send them a letter promoting another product or
service.

For example, once you sell someone a service like a
rate refinance which is one of the marketing strategies
we discuss in our FREE Report `How Any Mortgage
Broker Can Add An Extra $5,000 - $25,000 Per Month
To Their Existing Business With No Cold-Calling,` at
http://www.highprofitmarketing.com/Kit.htm what
other products or services do you think they would be
interested in?

Bi-Monthly Payments

Debt Management Consultation

Credit Repair

Tax Preparation Services

Insurance (i.e. Health, Life, P&C)

Retirement Planning

Buying Or Selling A Home

Buying Income Properties

Commercial Financing

Etc.

The list is endless. The sky is the limit.

Now it`s up to you to either offer these services
yourself, or set up Joint Ventures with other companies
who already offer these services and split the profits.


Fool-Proof Strategy #6
Testing

It always surprises me how few marketers actually `test.`

For example, have you ever tested one ad against
another to see which pulls the most leads?

I`ll bet most of you haven`t

Well starting today, here`s a brief list of the most
important things to test:

1. Headlines (in ads, fax ads and sales letters)

2. Price

3. Guarantees

4. Offers

5. Mailing Lists

6. Media

And the list goes on. There are an endless number of
variables you can test in your business.

Here`s the exciting part: One `minor` change can have
a major impact on your business.

For example, let`s say you test charging a 2.5% fee
instead of a 2% fee for your services and your sales
remain exactly the same. Let`s further assume you`re
selling approximately 200 new clients a year.

That increases the dollars per client by 25% multiplied
by 200 clients or ...

Well, you do the math

That's a lot of Extra Dollars Per Year With No Extra Work
On Your Part!

Or say you offer some extra bonuses to the customer
for doing business with you and find that it increases
your sales ratio by just 10%. That's 20 new customers
and 20 extra paychecks.

That`s the power of testing. Put it to use in your
mortgage business.


Fool-Proof Strategy #7
Creating A Deluxe Version Of Your Service

Airlines have `First Class` tickets. Nightclubs have `VIP`
rooms. Hotels have `Suites.` Stadiums have “Luxury”
Boxes.

Are you starting to get the point?

Give your clients more than one option. Offer them the
`No Frills` service for one price, and the `Premium`
service for a higher price.

Add lots of extra bells and whistles to the "Premium" service, and create a much higher "PERCEIVED VALUE"and I GUARANTEE most of your clients will choose the "Premium" service.

You want to give your clients a "Yes" or "Yes" decision, NOT a "Yes" or "No" decision.

So if you aren`t already offering a "deluxe service," start doing it immediately!

For questions or comments, email us at: loanbrokerlab@aol.com